One of the major impacts of the coronavirus pandemic is that travelling has slowed down drastically. While the first half of the year was sent in lockdown, figuring out ways to prevent the infection, the second half has started to witness people slowly getting out and visiting resorts with safety.
And in a move to boost the travel sector, which does a great job boosting local economies and employment, the Indian Hotels Company (IHCL) South Asia’s largest hospitality company has initiated the #TravelForIndia campaign on the occasion of World Tourism Day on September 27.
The campaign aims to inspire safe travel and help rebuild the tourism and hospitality industry, is in line with the government’s ‘Vocal for Local’ vision. It also wishes to create awareness about the importance of domestic tourism and its impact on livelihoods. There are a number of initiatives supporting tourism in India, the campaign was flagged off with a special video that celebrated the incredible diversity of the country while conveying the message of optimism, hope, and unity in solidarity.
Puneet Chhatwal, Managing Director and Chief Executive Officer, IHCL, said: “One of the most critical sectors, the travel, and hospitality industry, which accounts for over 8 per cent of India’s total employment with over 4 crore jobs, is one of the most affected by the pandemic. ‘Travel for India’ supports responsible travel by showcasing the millions of people dedicated to making tourism a unique experience. It reiterates IHCL’s commitment to supporting the revival efforts of the sector, whilst conveying the far-reaching social impact each traveler’s journey can make,”
